WESTERMANN STUDIO


Print + Digital



New Work —
  1. Adidas Basketball NY Book
  2. Basketball NY Graphics
  3. Adidas Athletics
  4. Posters
  5. Sira PugaSoon!
  6. CP — Soon!



Previous Work —
sarawestermann.com
 

About
Info
Westermann Studio was founded by Sara Westermann in 2020. Crafting experiences in the worlds of fashion, music, sport, entertainment & technology. Focusing on print and digital.


Mark

3. Adidas Athletics




003a Adidas Athletics FW20


003b Adidas Athletics FW20 / In collaboration with Oswaldo Rodriguez

ADIDAS HQ / Germany, 2018
Fonts Used Frivole by Eliott Grunewald, ECAL Typefaces
and Opposit, Good Type Foundry
Workshop with Hassan Rahim (NYC)
Photography Art Direction by Berto Herrera
            These are some explorations for Adidas Athletics FW20 which started with a beautiful workshop with Hassan Rahim orchestrated by Berto Herrera. Thermal photo treatments, expressive typography and duotone graphics try to illustrate the art direction of the upcoming years of Athletics. Focusing on contemporary themes like the future of humanity through artificial inteligence and code-driven systems.


003c Adidas Athletics FW20

            Below some t-shirts for Women Athletics SS19 for the US market in an oversized fit and energetic color palette inspired by the world of racing graphics.

003d Adidas Athletics SS19

003e Adidas Athletics FW19 / In collaboration with Shamma Buhazza

            For Athletics FW19 I partnered up with Shamma Buhazza focusing on a collection driven by Adidas branding and logo saturation. Bold colors, repeated graphics and geometric shapes try to elevate a more feminine silhouette. The hoodie was designed by Alison Chernesky.

003f Adidas Athletics FW19 / In collaboration with Shamma Buhazza

            Below are some of my first explorations for Adidas Athletics, following the main themes and directions like United by Sports and No Borders.

003g Adidas Athletics Explorations


003h Basketball Explorations
Mark