4. Adidas Basketball NY Book
a) Adidas Basketball NY Book Graphics
ADIDAS BROOKLYN FARM / New York, 2018
Typefaces Used and Distorted Opposit, Good Type Foundry
Software CLO 3D Virtual Fashion Design Software
and Adineue Pro Black
UX/ 3D Apparel Design by Didi Malkosh
While working at Adidas Brooklyn Farm on Basketball Creative Direction I created a manual inspired by some of the most famous NYC basketball courts. The Cage, Dyckman Park, Rucker Park and Christopher “Biggie” Wallace are some of the courts featured in these essays.
During my visual journey while working with young athletes I created several typographically driven graphics inspired by the courts and their surroundings.
All the graphics converged in the centerpiece of our collection — a Basketball scarf hoodie created for each court. The 3D piece was created in CLO 3D Fashion Design Software in collaboration with Didi Malkosh.
b) Rucker Park Graphics
c) The Cage Graphics
d) Dyckman Park Graphics
e) Adidas Basketball NY Book Intro
f) Adidas Basketball NY Book Cover