Westermann Studio
Print + Digital

New Work —

Previous Work —
sarawestermann.com

About —
Info

Westermann Studio was founded by Sara Westermann in 2020. Crafting experiences in the worlds of fashion, music, sport, entertainment & technology. Focusing on print and digital.

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1. Sira Puga Brand Identity

SIRA PUGA BRAND IDENTITY

Design Direction Westermann Studio
Photography Rita Lino
Model Tessa May
Styling Marie Wez
Hair Attila Kenyeres
Set Design Frederik Fialin
Assistant Saron Zekarias
Flowers Linné Flower Studio
Typeface Roslindale by David Jonathan Ross
Stationery Production Saúde Sá using Colorplan
Packaging Production Aéme using Colorplan

Brand Concept, Design Direction and E-Commerce platform for Sira Puga, a Portuguese luxury brand established in 2020, crafting lifestyle accessories made in Italy.

2. Posters

Showcase of several posters made for concerts, events and exhibitions from 2014 to 2019.

a) Indie Lisboa Film Sessions Posters

INDIE LISBOA FILM SESSIONS

Promoted by The Portuguese Conspiracy

In partnership with Indie Lisboa

b) Indie Lisboa Film Sessions Posters

HOW TO BECOME NOTHING
A Project by Paulo Furtado, Pedro Maia, Rita Lino

Photography by Rita Lino

Original Soundtrack by The Legendary Tigerman

www.howtobecomenothing.net
A road-movie through Californian desert in a format of live cinema concert, with live soundtrack from The Legendary Tigerman and real-time image manipulation by Pedro Maia. A false diary on a man’s journey that, more than just disappear, he aims to be nothing, to become nothing.

c) How To Become Nothing Posters

d) Fade Into Nothing Posters

3. Adidas Athletics

a) Adidas Athletics FW20

b) Adidas Athletics FW20 / In collaboration with Oswaldo Rodriguez

ADIDAS HQ / Germany, 2018
Typefaces Frivole by Eliott Grunewald, ECAL Typefaces
and Opposit, Good Type Foundry
Workshop with Hassan Rahim (NYC)
Photography Art Direction by Berto Herrera

These are some explorations for Adidas Athletics FW20 which started with a beautiful workshop with Hassan Rahim orchestrated by Berto Herrera. Thermal photo treatments, expressive typography and duotone graphics try to illustrate the art direction of the upcoming years of Athletics. Focusing on contemporary themes like the future of humanity through artificial inteligence and code-driven systems.

c) Adidas Athletics FW20

Below some t-shirts for Women Athletics SS19 for the US market in an oversized fit and energetic color palette inspired by the world of racing graphics.

d) Adidas Athletics SS19

e) Adidas Athletics FW19 / In collaboration with Shamma Buhazza

For Athletics FW19 I partnered up with Shamma Buhazza focusing on a collection driven by Adidas branding and logo saturation. Bold colors, repeated graphics and geometric shapes try to elevate a more feminine silhouette. Hoodie designed by Alison Chernesky.

f) Adidas Athletics FW19 / In collaboration with Shamma Buhazza

Below are some explorations for Adidas Athletics, following the main themes and directions like United by Sports and No Borders.

g) Adidas Athletics Explorations

h) Basketball Explorations

4. Adidas Basketball NY Book

a) Adidas Basketball NY Book Graphics

ADIDAS BROOKLYN FARM / New York, 2018
Typefaces Used and Distorted Opposit, Good Type Foundry

and Adineue Pro Black

Software CLO 3D Virtual Fashion Design Software
UX/ 3D Apparel Design by Didi Malkosh

While working at Adidas Brooklyn Farm on Basketball Creative Direction I created a manual inspired by some of the most famous NYC basketball courts. The Cage, Dyckman Park, Rucker Park and Christopher “Biggie” Wallace are some of the courts featured in these essays.

During my visual journey while working with young athletes I created several typographically driven graphics inspired by the courts and their surroundings.

All the graphics converged in the centerpiece of our collection — a Basketball scarf hoodie created for each court. The 3D piece was created in CLO 3D Fashion Design Software in collaboration with Didi Malkosh.

b) Rucker Park Graphics

c) The Cage Graphics

d) Dyckman Park Graphics

e) Adidas Basketball NY Book Intro

f) Adidas Basketball NY Book Cover

5. Basketball NY Graphics

a) Rebound 3D Graphics
b) The Cage Animation

ADIDAS BROOKLYN FARM / New York, 2018
Typefaces Used and Distorted Opposit, Good Type Foundry
Software CLO 3D Virtual Fashion Design Software
UX/ 3D Apparel Design by Didi Malkosh
Elements created from trials and errors generated by a 3D Software. All the graphics were inspired by NYC Basketball Courts and converged in the centerpiece of our collection — a Basketball scarf hoodie created for each court. The 3D piece was created in CLO | 3D Fashion Design Software in collaboration with Didi Malkosh.

c) The Cage Scarf Hoodie

d) Rebound 3D Graphics

e) Rucker Scarf Hoodie