WESTERMANN STUDIO


Print + Digital



New Work —
  1. Adidas Basketball NY Book
  2. Basketball NY Graphics
  3. Adidas Athletics
  4. Posters
  5. Sira PugaSoon!
  6. CP — Soon!



Previous Work —
sarawestermann.com
 

About
Info
Westermann Studio was founded by Sara Westermann in 2020. Crafting experiences in the worlds of fashion, music, sport, entertainment & technology. Focusing on print and digital.


Mark

1. Adidas Basketball NY Book




001a Adidas Basketball NY Book Graphics

ADIDAS BROOKLYN FARM / New York, 2018
Fonts Used and Distorted Opposit, Good Type Foundry
and Adineue Pro Black
Software CLO 3D Virtual Fashion Design Software
UX/ 3D Apparel Design by Didi Malkosh

            While working at Adidas Brooklyn Farm on Basketball Creative Direction I created a manual inspired by some of the most famous NYC basketball courts. The Cage, Dyckman Park, Rucker Park and Christopher “Biggie” Wallace are some of the courts featured in these essays.

During my visual journey while working with young athletes I created several typographically driven graphics inspired by the courts and their surroundings.

All the graphics converged in the centerpiece of our collection — a Basketball scarf hoodie created for each court. The 3D piece was created in CLO 3D Fashion Design Software in collaboration with Didi Malkosh.


001b Rucker Park Graphics


001c The Cage Graphics


001d Dyckman Park Graphics

001e Adidas Basketball NY Book Intro


001f Adidas Basketball NY Book Cover
Mark

2. Basketball NY Graphics




002a Rebound 3D Graphics
002b The Cage Animation

ADIDAS BROOKLYN FARM / New York, 2018
Fonts Used and Distorted Opposit, Good Type Foundry
Software CLO 3D Virtual Fashion Design Software
UX/ 3D Apparel Design by Didi Malkosh 

            Elements created from trials and errors generated by CLO | 3D Fashion Design Software. All the graphics were inspired by NYC Basketball Courts and converged in the centerpiece of our collection — a Basketball scarf hoodie created for each court. The 3D piece was created in CLO | 3D Fashion Design Software in collaboration with Didi Malkosh.



002c The Cage Scarf Hoodie / 3D Apparel Design by Didi Malkosh

002d Rebound 3D Graphics

002e Rucker Scarf Hoodie / 3D Apparel Design by Didi Malkosh
Mark

3. Adidas Athletics




003a Adidas Athletics FW20


003b Adidas Athletics FW20 / In collaboration with Oswaldo Rodriguez

ADIDAS HQ / Germany, 2018
Fonts Used Frivole by Eliott Grunewald, ECAL Typefaces
and Opposit, Good Type Foundry
Workshop with Hassan Rahim (NYC)
Photography Art Direction by Berto Herrera
            These are some explorations for Adidas Athletics FW20 which started with a beautiful workshop with Hassan Rahim orchestrated by Berto Herrera. Thermal photo treatments, expressive typography and duotone graphics try to illustrate the art direction of the upcoming years of Athletics. Focusing on contemporary themes like the future of humanity through artificial inteligence and code-driven systems.


003c Adidas Athletics FW20

            Below some t-shirts for Women Athletics SS19 for the US market in an oversized fit and energetic color palette inspired by the world of racing graphics.

003d Adidas Athletics SS19

003e Adidas Athletics FW19 / In collaboration with Shamma Buhazza

            For Athletics FW19 I partnered up with Shamma Buhazza focusing on a collection driven by Adidas branding and logo saturation. Bold colors, repeated graphics and geometric shapes try to elevate a more feminine silhouette. The hoodie was designed by Alison Chernesky.

003f Adidas Athletics FW19 / In collaboration with Shamma Buhazza

            Below are some of my first explorations for Adidas Athletics, following the main themes and directions like United by Sports and No Borders.

003g Adidas Athletics Explorations


003h Basketball Explorations
Mark

4. Posters

 



004a Posters


            Showcase of several posters made for concerts, events and exhibitions from 2014 to 2019.



004b Indie Lisboa Film Sessions Posters

INDIE LISBOA FILM SESSIONS

Promoted by The Portuguese Conspiracy
In partnership with Indie Lisboa



004c Indie Lisboa Film Sessions Posters

004d How To Become Nothing Posters

HOW TO BECOME NOTHING
A Project by Paulo Furtado, Pedro Maia, Rita Lino
Photography by Rita Lino
Original Soundtrack by The Legendary Tigerman
www.howtobecomenothing.net

            A road-movie through Californian desert in a format of live cinema concert, with live soundtrack from The Legendary Tigerman and real-time image manipulation by Pedro Maia. A false diary on a man’s journey that, more than just disappear, he aims to be nothing, to become nothing.


004e Fade Into Nothing Posters

Mark